Many factors impact diamond price. With Ritani's Diamond Price Match Guarantee you can be confident you'll get the best price for a diamond. Tip: Tradition tells you to budget 2-3 months' salary for your ring. We say, just do you.

Carat is the measure of a diamond's weight and size. We offer an array of high-quality diamonds ranging from 0.18 to 25.00 carats- with 1.00 carat being the most popular.

A diamond’s color grade actually measures how little color it reflects. To strike the best balance between cost and beauty, go for diamonds in the Near Colorless range: G, H, and I.

Clarity indicates how many flaws are visible to the naked eye. Too many flaws can detract from a diamond's beauty.

Cut is the quality of a diamond’s proportions and symmetry. The better a diamond’s proportions and symmetry, the more sparkle it will produce. Cut is the most important of the 4 Cs.

Cut is the quality of a diamond’s proportions and symmetry. The better a diamond’s proportions and symmetry, the more sparkle it will produce. Cut is the most important of the 4 Cs.